Creator Agents (Jaime) — Case Study
Funnel repositioning & landing page rebuild
- Project: Funnel repositioning & landing page rebuild
- Role: Website designer + funnel strategist
- Outcome (Week 1): 4 new clients
- Client: Jaime Resendiz — Realtor, Founder
The Challenge
Creator Agents’ primary landing page led with a productized service—“Unlimited YouTube Video Editing for Real Estate Agents”—with plan tiers and proof points, but it wasn’t converting into new clients consistently. Old landing page.
My Deliverables
- Offer repositioning & funnel architecture
- Landing page UX/UI and copy framing
- CTA flow and booking path
- Proof mapping and layout system
Research & Insight
From a quick competitive scan and message mapping, I noted a pattern: high-ticket creative services convert better when the first step lowers friction (audit/strategy) instead of asking users to buy execution immediately. The hypothesis: shift the entry offer to an Audit / 1:1 Strategy Plan to (1) clarify value fast, (2) create a natural consultative close, and (3) reduce initial risk for prospects.
Strategy
- Reposition the offer from “unlimited editing” to a YouTube Channel Audit & 1:1 Growth Plan.
- New Value Prop & CTA: “Get Your 1-on-1 YouTube Growth Plan.” New landing page.
- Proof Reuse: Reused strong CTR visuals to retain authority.
Execution
- Focused audit-first funnel and booking path.
- Messaging aligned to diagnose → prescribe → scale.
- Single primary CTA; friction minimized near booking action.
